About Darwin
Darwin is designed to help marketing, media and communication companies to find, qualify, manage and exploit genuine business opportunities. Uniquely, it blends constantly evolving high-quality data, market intelligence and business insight, with the personal contact information of the UK's leading decision-makers.
It provides our subscribers with a powerful suite of new business tools, developed and managed by experienced new business professionals.
Darwin was developed as an in-house tool based on our own requirement for good-quality data that we couldn't find elsewhere. Particularly when searching for specific client side contacts to target with new business approaches, most sources we had were too general. Similarly, we wanted to make our approaches distinct and specific to the prospect.
Therefore we ensured that the key elements of Darwin - a database featuring the contact details for the key decision makers in the sector - are all up to date, validated and relevant. We then allied that information to an industry-leading news and aggregation service.
This collates news stories and sector-specific articles offering business insights that prepare sales staff so they can speak with authority and a keen understanding of the client's current and future requirements before they even pick up the phone.
Our insight articles are gleaned not only from the trade press, but from our own exclusive conversations we have with our contacts where we ask to decision makers to signpost their future marketing activities. This helps Darwin users decide when it might be a good time to approach a new business lead, and to know their prospect's immediate and longer-term business goals.
All in one place
With Darwin, it's easy and straightforward to manage your new business activity. An intuitive online dashboard presents everything you need at a glance, from breaking news stories, market data, tenders, details of industry movers and shakers. You can also compile bespoke mailing lists, and access exclusive subscriber content, all in one place, and with just a couple of clicks.
Tailored to your needs
You can use Darwin's advanced search facility to find and research information across our databases and news stories. You can search based on company, brand, contact name, sector, industry discipline, date, media source or any particular keyword. You can also save results and personalise Darwin, building your own information resource to suit your specific business development objectives. You can then put together personalised contact and company lists and export them at the touch of a button.
Comprehensive toolkit
Darwin's online tools can help you manage every aspect of your new business process. Use the links below to read more about what Darwin can do for you, meet the team, or read some testimonials from satisfied clients. And to learn more about a free trial or demo. Click the links or get in touch.